Sensitive skin / Male in his 30s

These days, when the cold wind starts to blow, I sigh every time I look in the mirror. I used to feel less tight after washing my face, even without applying anything, but now my skin is so dry from within that it feels like it's screaming. My sensitive skin is especially sensitive, with reddened cheeks that won't go away after a long day. As this situation persists, I'm even afraid to put on makeup. Even if I try using mild basic products, they quickly sting, making me realize how important it is to take care of my skin. People around me say getting enough rest is the answer, but finding a fundamental solution in our busy lives isn't easy. Are there any of you who are suddenly dealing with sensitive skin like I am? I want to find a way to minimize irritation while still providing ample moisture, but it's not as easy as I thought. I apply a mask every night and wait for it to calm down, but the next day, my sensitive skin is back. I'd like some advice on how to manage this. What routine do you use to soothe your skin in these situations? I hope I'm not alone in this struggle, and I appreciate your warm advice.