What should I pay attention to when choosing cosmetics for freckle management???

Lately, I've been so busy with deadlines that I've barely had time to look in the mirror. On my way to work today, I glanced at my face under the elevator lights and noticed that my cheekbones looked duller than before. I was really upset by the appearance of blemishes, perhaps because of the frequent overtime work, which has worsened my skin condition. So, I thought it was time to start using a proper skincare product for melasma. Searching the internet, I found so many options that it's hard to choose. When I asked my coworkers, they said they prefer products that don't irritate the skin even when applied regularly, rather than products with strong ingredients. I've compiled a list of products that contain vitamins for skincare, but I'm not sure if they'll suit my skin type. I'd like something that's easy to use at home, even during my busy morning and evening routine. When choosing skincare products, do you prioritize brand recognition or do you prioritize actual user reviews? I tend to use cosmetics for quite a while once I buy them, so my first choice is crucial. If you've tried any products yourself and noticed a brightening effect, could you recommend them? I'm curious about other people's know-how.