I was surprised when I looked in the mirror.. I'm thinking of buying a cosmetic product to take care of freckles.

I'm having a cup of coffee with a friend, sitting in a sunny window seat for the first time in a while. While happily taking a selfie, I looked at my face on the screen and saw that my cheekbones had gotten much darker. I regret all the times I've been so busy that I've skipped sunscreen and neglected my skincare routine. I'm going to start using a proper skincare routine with a skincare product that actually treats dark spots. Honestly, I never had these concerns in my twenties, but now that I'm in my thirties, I can feel my skin condition changing. Searching online forums, I see so many products, and it's becoming increasingly difficult to choose the right skincare product. Are there any that apply smoothly and brighten my complexion with consistent use? If you have any skincare products that you've settled on, I'd be interested in your recommendations. I'm curious to know how you all manage your skin concerns during the changing seasons.