I'm scared to look in the mirror these days, so please recommend some skincare products.

I went to a department store over the weekend and was shocked when I looked at my face in the large bathroom mirror. I hadn't noticed it under the lights at home, but under the bright lights, my skin texture was noticeably different and the wrinkles around my eyes were more noticeable. I was so upset, wondering if it was time to really take care of my skin. That's why I'm writing this post to ask for recommendations for essential skincare products. Now that I'm in my 30s, I feel like simply applying moisturizer isn't enough. Do you have any secrets for restoring elasticity and brightness? If you have any recommendations for skincare products that you've personally tried and found effective, please share them. Expensive products are great, but I also welcome cost-effective items that I can use daily. I'm curious how you all maintain your skin during the changing seasons. Do you have any recommendations for skincare products or routines?