I'm having trouble deciding on a skin elasticity management cosmetic.

I happened to glance in the elevator mirror on my way home from work today and was truly shocked. The overhead lighting made it clear how my face wasn't what it used to be. Especially seeing the slight shadows around my mouth, I realized I really needed to take care of it. So I hurriedly searched for some popular elasticity-management cosmetics, but there are so many that it's hard to choose. Many people say expensive department store brands are good, but considering my budget, I want to find products that are cost-effective and have reliable ingredients. I usually try to be practical rather than spending a lot on skincare. Are there any elasticity-management cosmetics you've tried that you found to be highly satisfying for the price? I'd love to see something that wasn't just advertised, but actually made my skin feel firmer when I used it. With so many great elasticity-management cosmetics on the market these days, it's hard to decide. It's a bit overwhelming to just buy expensive products, so if you have any tips, I'd appreciate it. Do you have a specific lifting or moisturizing routine that you pay special attention to?