I'm writing this because I had an existential crisis looking in the mirror... What's good for firming skin?

Seriously, I'm pretty sure it wasn't this bad even as recently as last year. These days, when I wake up in the morning, the pillow marks don't go away until lunchtime lol. ㅠㅠ

I'm not the only one experiencing this, right?? As my skin loses elasticity, my pores seem to be stretching out, and my nasolabial folds look deeper...

I've been taking collagen supplements and applying firming cream at home, but I'm wondering if that's not enough. Has anyone had treatments like Ulthera or Shurink done at a dermatology clinic? I'm really curious to know if you saw results or if there are any other procedures you would recommend...