The moisturizing magic of body lotion

Body lotion is most effective when applied to skin that is still slightly damp, rather than after drying it completely with a towel. When applied while moisture remains on the skin's surface, the moisturizing ingredients penetrate deeper and softer into the skin along with the moisture. Additionally, the lotion forms a thin oil film that traps remaining moisture, preventing it from evaporating and ensuring the moisturizing effect lasts much longer. Try maintaining hydrated body skin by making it a habit to apply moisturizer immediately after gently patting your skin with a towel to remove just the water droplets.