Are there any skin lotions for men in their 30s that are good and safe to use?

Hello! My skin seems to have gotten much drier lately, so I'm thinking of changing my basic skincare products.

I've been applying just anything haphazardly until now, but I feel like I need to start taking better care of myself. It would be better if I could find a product that is non-irritating and provides good hydration even after the procedure.