I'm actually not the type to enjoy full-on color makeup, so I prefer lip balms with a subtle tint over lipsticks or heavily colored lip glosses. Among all the colored lip balms I've tried, this is the most moisturizing, applies the best, and is a product that makes it look like you're wearing makeup—you can just apply it roughly without looking in a mirror, yet the color is clearly visible. It has nothing but pros and no cons, haha. Seriously...
I used this product 99.9% of the time during the winter. Also, the staying power is quite good; if I apply it before a meal, it lasts until after I've finished eating.
I usually apply it once when I get to work, once before lunch, and once before I leave. I tried to think of any downsides while using this, but there really aren't any.
And the moisturizing effect is comparable to most lip balms. (I like Illiyoon or Hanyul lip balms, but this one can't quite match that level of hydration.) However, I think it comes close to the level of other brands.
Anyway, I highly recommend it. A pocket-strap item.