How do you all endure the itching during the changing seasons?

I'm going crazy

Lately, I haven't been able to sleep properly at night. It started to itch slowly as the changing seasons began to get colder, and as time goes by, it is getting worse to the point where it is unbearable. On the surface, it just looks slightly dry, but because of the itching felt deep inside, I find myself unconsciously scratching my face. As a result, my skin has become more sensitive and even developed red marks, so I am extremely worried.

Even though I apply moisturizing cream generously and frequently, the relief is only temporary; after a short while, my skin becomes dry again and the itching flares up. It feels like my skin barrier has completely broken down. I would appreciate any advice on effective ways to soothe this itching and restore my skin to a comfortable state, as well as any practical tips I can implement in my daily life. How is everyone else managing their skin?