Summer skin heat management concerns; Dad's scalp and skin as he goes out on the field every weekend

Going out to the golf course every weekend is my only joy as a self-employed business owner, but the sun has been so strong lately that my face feels like it's burning. Even after applying sunscreen, my face stings, and my blemishes have gotten darker, so I'm worried that I might look gloomy when dealing with customers at my shop. I want to stay young and avoid being called "Middle-aged Man," so I'm planning to take my wife to Maypure, her regular spot. I'm wondering if laser toning or cooling care offers good value for money in solving dads' summer skin heat management concerns. I need to tackle these summer skin heat management worries before it's too late.