How do I create my own skin care routine tailored to my skin concerns?

With all the information out there these days, it's become confusing to know which products to use, so I've been wanting to establish my own skincare routine. I'm also curious about whether I should vary my routine based on my skin type and seasonal changes, or whether it's best to stick to the same routine every day. I feel it's especially important to create a personalized skincare routine that I can stick to even on busy days. The more steps I add, from cleansing to moisturizing to using face masks, the more burdensome it can become. Is there a way to create a personalized skincare routine that only requires the essentials? If you have a realistic routine that I can see a difference in my skin with consistent practice, I'd love to hear your detailed advice.